Finned and Fancy, Cadillac seemingly could do little wrong in the early 1960’s. Recognizing continuity as a cash cow and cementing a legacy, Cadillac style and substance found itself setting in stone a luxury legacy that still stands 50 years later.
Improvements under the skin, the best that General Motors would offer buyers, gave many luxury buyers possibly the best bargain on the globe. Effortless, peerless performance, seductive silence and still swanky style kept these jewel boxes on 4 wheels interstate royalty envied globally.
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Despite efforts to be a constant trendsetter, Plymouth proved itself to be an also-ran brand in the 1960’s. Always in the shadows of market competitors Chevrolet and Ford, Plymouth also had to fend for territory from not too costly sibling brand Dodge. Seemingly, whatever Plymouth had, Dodge wanted too. Without the customer base of Chevrolet, or the marketplace freedom of Ford, Plymouth was oft-left to itself to provide a narrow bandwith of consumer desires.