(Found In) San Gabriel Triangle (Albany, California): 1956 Chevrolet Bel-Air Sport Coupe

IMG_8460One thing that General Motors mastered to gain the meat of the US market share was planned obsolescence. GM tricked buyers better than any other corporate behemoth on the wonders of superficial change to convince them that the purchase they just made suddenly wasn’t Spring Fresh.

Underneath all of the dazzle, the majority of what American cars were stayed the same: Rear Wheel Drive, Drum Brakes, Solid Rear Axles and Body On Frame Construction had been mainstays under swoopy bodywork since the great depression.
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(Found In) Lone Mountain (San Francisco, California): 1951 Chevrolet Styleline Deluxe Bel-Air 2 Door Hardtop Coupe

img_4218Although Chevrolet always languished at the bottom of the traditional General Motors hierarchy, often it portrayed itself as an aspirational Cadillac for the everyperson. While Ford’s most often left it to middle child Mercury to dress up in Mama Bear Lincoln Luxury guise, Chevrolet quite often did drag in the duds more associated with the higher echelons of the country’s biggest manufacturer.

The most fashionable firecracker offered by Chevrolet was the first in the low-priced field 2 Door “Hardtop Convertible” mimicking the 1949 Coupe DeVille (and Roadmaster Riviera and Ninety Eight Holiday Coupes) named, in an oh-so-vacation minded frame of mind as the Bel-Air for 1950. How did it do in its sophomore season?

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(Found In) Fernside (Alameda, California): 1953 Chevrolet Bel – Air 4 Door Sedan

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The Summer roadtrip season is over. You shouldn’t feel the need to pack it in completely, however. By the blessing of Dinah Shore, this cherubic sweetheart still promises to show you from sea to shining sea nearly 63 years after it was built. When most start thinking retirement plans, the sweetest Chevy for ’53 still stands as an unassuming companion to get the job done, near or far.

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