In the middle Sixties fires shot among brands, the Pontiac GTO probably ranks a close second to one of the most potent bullets of the decade. Like the Ford Mustang, it satisfied a thirst for wild abandon behind smaller, sportier, more powerful machines from Detroit’s big three. The GTO maximized profits even further than the Mustang since it shared its humble body with other mid-sized Pontiacs, which, in reality, meant it shared quite a bit with offerings from Chevrolet, Oldsmobile and Buick as well.
Pontiac, holding court as the third most popular brand in America in the mid 60’s, saw that its latest crowned performance prince became the winner above all others when it came to the image of being the best jock on the road. For its sophomore season, it secured its ranks on the Varsity team of performance cars in the United States.