(Found In) East Oakland – 1965 AMC Rambler Classic 770 2 Door Hardtop Coupe

image (30)American Motors most likely wished that the sun was shining down on their 1965 line of automobiles like it was on this Classic a few weeks ago.

In a booming automotive market during the 1960’s, American Motors decided to diversify away from being the choice of spinster librarians and penny pinchers. They decided to broaden the scope of their offerings away from mere economy champs that racked up multiple wins at the MobilGas Economy run and high resale values based on stout construction.

The goal became to take on the Big 3 manufacturers on their own individual turfs. All 3 low priced brands would begin to offer Compact, Intermediate and Full Sized offerings and AMC was determined to go to war with equivalent models in each size segment.

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(Found In) West Oakland – 1964 Pontiac Bonneville 2 Door Hardtop Coupe

image (26) Pontiac was decidedly sitting pretty in a number of ways by 1964. When it came to standard American Cars, Pontiac was setting the standard most aspired to. The stacked headlamps and voluptuous hips adoring the rear fenders would be features copied either in part or in whole by brands throughout the automotive spectrum starting in 1965.

In a rosy automotive market Pontiac found itself sitting pretty in the #3 Spot, having dispensed with Rambler and Plymouth and closing in on the three quarters of a million mark of Arrowhead Army members shuttling down American Interstates during the 1964 model year.

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(Found In) West Oakland – 1963 Dodge 330 Four Door Sedan

image (23) There’s something always a bit sinister about a car with flat black paint and “Baby Moon” hubcaps. Who knows what’s going on as the driver of this 1963 Dodge 330 Sedan pulled over on West Grand Boulevard to take a phone call? Will his mission report self destruct?

In a lot of ways, the 1963 offerings from Highland Park, Michigan reflected an attempt to make it back from the brink of disaster that their 1962 models had caused. The metaphor for pulling over and rethinking the strategy for success is clearly laid out in the styling morph these almost-Full Sized cars did in one model season.

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