(Found In) The Dogpatch (San Francisco, California): 1967 Chevrolet Chevelle Malibu Sports Coupe

image (4)Although late to the heart of the intermediate market, General Motors soon ruled the roost in mid-sized car offerings. Of course, Chevrolet held the reputation of offering a sensible, stylish way to step into new car ownership. Once the segment of the market was discovered, it took no time for Chevrolet to field an entry. No doubt, the Chevelle Malibu Hardtop proved to be a familiar favorite almost from the beginning.

After all, the Chevelle Malibu fit into a size slot vacated by one of the most popular used cars of the early 1960’s: the 1955-56-57 standard Chevrolet. For many a buyer graduating from used cars to their first new cars, the Chevelle proved to be a perfect choice.
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(Found In) Portola District (San Francisco) – 1962 Pontiac Grand Prix 2 Door Hardtop Coupe

11301581_10152876411207201_154592208_nThe personal coupe/personal luxury market took many a year to mature into the market definition it would become in the early 1970’s. As strides were made by individual brands in the early 1960s, there was a question of which tactics would be the most successful.

The key elements to this style of automobile were the perfect ratio of luxury, performance, style and accessible price. The 1953 Studebaker Coupes pointed in the initial direction, as did the 1958 Thunderbird. The initial response from all other brands ran a full gamut of responses. Pontiac had a special way of dealing with the dilemma as well.
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