As Oldsmobile rose to their zenith in the 1970’s, it started to do so by playing musicial chairs with the various marketing images that made for being the toast of the town image that it had fostered since the 1950’s. The Olds-multiplicity of the brand had been a constant mix of practicality, performance and posh since the end of World War II. For the Elegant Ninety Eights there were the Superlative Super 88’s. For the practical F-85 there was the swashbuckling Cutlass. For the sword of intermediates, a crowned princess Supreme started an ascent to the top of the charts like Diana, Mary and Florence starting in 1966.
The “Little Limousine” sparkled the most when it focused on a formal roof’d coupe. Where did that leave it’s athletic, buxom and liberated sister ship the Cutlass S? In a curious place as Oldsmobile never wanted to commit to one specific identity.
At the center of the 1960’s, Oldsmobile was starting to find out Where The Action Is. Swinging at the automotive discotheque with a full line of models of in sizes medium and large, Oldsmobile was poised to gain ground on the lessons they had learned during the first part of the 1960’s.
Dynamic Drive 