Happy Spring! Here we find ourselves at Spring Equinox of 2017. What better way to celebrate the brightening longer days at this seasonal balance point than a shiny red super stock Dodge? Today’s example is a little bit flashier than the one that The Little Old Lady From Pasadena bought however.
This Dart Convertible brought a sparkle to the compact field for its sophomore season with a bit more muscle under the metal to keep up with more potent players from different brands. What other refinements were added more to the smallest Dodge for ’64?
Continue reading “(Found In) Santa Fe (Oakland, California): 1964 Dodge Dart GT Convertible”
Before the automotive market fully fragmented due to offerings to fit every type of vehicle lifestyle, the vast majority of automotive sales went to the 4 door sedan. Each American brand offered many flavors of door opening convenience through their line ups. Most often, each one was offered in bargain basement, deluxe and sometimes luxury trim by the mid 1960’s.
Despite efforts to be a constant trendsetter, Plymouth proved itself to be an also-ran brand in the 1960’s. Always in the shadows of market competitors Chevrolet and Ford, Plymouth also had to fend for territory from not too costly sibling brand Dodge. Seemingly, whatever Plymouth had, Dodge wanted too. Without the customer base of Chevrolet, or the marketplace freedom of Ford, Plymouth was oft-left to itself to provide a narrow bandwith of consumer desires.
Long before the muscle car era kicked off in earnest in 1964, Highland Park fielded a ferocious foursome of super coupes in the mid-to late 1950’s. The second most hedonistic was the DeSoto Adventurer.
Dynamic Drive 