(Found In) Inner Richmond (San Francisco) – 1962 Mercury Monterey 2 Door Hardtop Coupe

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Mercury, true to the body in the sky it is named for, never got too far away from the orbit of the (Ford) sun. Sometimes it danced towards being Junior Lincolns, but a majority of the time they spent their existence being nothing but fancy Fords. The one glaring moment counter to that would be the 1957-60 models that did share their body structure with senior Edsels for one year.

Appropriate as we go into Mercury Retrograde, we find one of the finest examples of Mercury appearing barely disguised in its role of “Fancy Ford.” With a smattering of mascara and a burst of blush, make-up was applied to the basic senior Ford body in an attempt to make something special for suburban buyers. Whether that was convincing or not could be summed up by how popular Mercury was compared to its contemporaries.

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(Found in) South of Market (San Francisco) – 1967 Mercury Cougar Coupe

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If there’s anything to be said about the Mercury brand of the Ford Motor company is that it seemingly was always the Bridesmaid, never the Bride of the medium price market. Routinely batted around by Dodge, Pontiac, Oldsmobile, Buick, and even Ford at various stages in their history, they never garnered much in the way of big hits.

The one of possibly two times they stood up on their own two legs and offered a semi-unique product everyone wanted was this swanky coupe to the left. Indeed, the 1967 Mercury Cougar was a surprise out of the ballpark smash that Mercury was very rarely able to repeat again.

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