(Found In) The Tenderloin (San Francisco, California): 1950 Imperial Deluxe Four Door Sedan

image (25).jpegWe’ve spoken earlier about the Imperial Image problem. From the introduction of the brand in 1926 through 1954, it was positioned as the most premium Chrysler. That problematic push towards the glass ceiling of luxury brands always saddled Imperials with the upper middle class respectability of the Chrysler brand. The challenge, alongside sharing a heavy commonality with Chrysler cars, was being accepted as a legit full luxury competitor to Cadillac, Lincoln and Packard.

Compared to early depression era Imperials, the last that feathered flamboyance on buyers, the first Post-War Imperials doubled down on sturdy, stodgy and secure engineering and styling. The Post-War do-it-yourself motto shifted the palate of the most premium Chryslers from limousines towards a push at self-actualized luxury that would lead to Imperial becoming a separate marque by mid-decade.

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(Found In) The Tenderloin (San Francisco, California): 1964 Chevrolet Chevy II Nova 400 Station Wagon

image (6) One must remember the scope and power of General Motors in the early 1960’s. When the Corvair didn’t conquer all, becoming the #2 sales holder among all domestic compact cars, Chevrolet and General Motors were not satisfied enough with quarter million rear-engined wonders that buyers chose.

Crash development to add an additional compact to the Chevrolet line started immediately. This brought no less that 5 miniature motoring experiences to the General Motors fold by 1962. What made the Chevy II so unique among all of those offerings?
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