It wasn’t quite the glory years period that Mercedes Benz would experience on the American Market in 1964. The seizing of the desirable luxury throne would take another decade. However, as Cadillacs, Lincolns and Imperials continued their march towards abundance and excess being synonymous with luxury, the Old World craftmanship from Germany started to appeal to a select number of fine goods consumers.
The springboard models for certain shoppers to transition away from traditional American Luxury barges where the redesigned W111 series cars from Mercedes Benz. Although the design process for these cars started in 1956, they incorporated features and technology far ahead of most manufactures for decades to come.