(Found In) San Gabriel Triangle (Albany, California): 1956 Chevrolet Bel-Air Sport Coupe

IMG_8460One thing that General Motors mastered to gain the meat of the US market share was planned obsolescence. GM tricked buyers better than any other corporate behemoth on the wonders of superficial change to convince them that the purchase they just made suddenly wasn’t Spring Fresh.

Underneath all of the dazzle, the majority of what American cars were stayed the same: Rear Wheel Drive, Drum Brakes, Solid Rear Axles and Body On Frame Construction had been mainstays under swoopy bodywork since the great depression.
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(Found On) Solano Avenue (Albany, California) : 1958 Chevrolet Biscayne 4 Door Sedan

12584137_10153265271507201_331493942_nAlthough recognized as an icon today, the 1957 line of Chevrolet standard sized cars got left in the popularity and newness dust by both rivals Ford and Plymouth. The remarkably upright and befinned Bel-Airs and below saw themselves trying to peddle modest virtues and technological updates compared to time-traveling Plymouths and Fancier Fords.

Of course, this didn’t sit well with USA-1, as they found themselves in the #2 spot by the end of the year, nor did it make General Motors feel comfortable about any upsurge with rivals. What to do? Bulk up your bargain offering for the next season. American consumers tend to associate value with bulk, what possibly could go wrong?

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