(Found In) Hoover/Foster (Oakland, California): 1969 Pontiac Bonneville 428 Convertible

IMG_4416The truth of the matter is that we can’t lead forever. As much as we crave the stability and consistency in life, time and competition makes sure that we never become stale. Pontiac found itself the leader of a new type of youthful, vibrant, and enthusiastic market of automobiles in the early 1960’s, far away from the gussied up Chevrolet with a Straight 8 that it was at the beginning of the 1950’s.

By the end of the 1960’s, success had started to spoil the sweetest of milk on the market. While all of Pontiac’s line-up in 1964 presented a sporting rakishness, just a mere 5 years later, like a number of American Brands, the Tin Indian tried to field itself in categories it was none too well adjusted to fit into.
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(Found In) Ralph Bunchie (Oakland, California): 1970 Pontiac Bonneville 455 Hardtop Coupe

img_4854For the full decade of the 1960’s, Pontiac had been on a miraculous winning streak. Hitting a stride walking into the decade, they found themselves the perpetual #3 brand, ousting long time 3rd favorite brand, Plymouth, from their customary slot with a blend of prestige, panache and performance.

The performance anxiety started to settle in during the late 60’s with pressures coming in all directions, as the stewarts of Pontiac’s swing to the near top of the industry left for better pastures or bigger paychecks. Where did that leave the Pontiac Bonneville in its 14th season as a perennial favorite chariot of the near-luxury field?

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(Found In) West Oakland – 1964 Pontiac Bonneville 2 Door Hardtop Coupe

image (26) Pontiac was decidedly sitting pretty in a number of ways by 1964. When it came to standard American Cars, Pontiac was setting the standard most aspired to. The stacked headlamps and voluptuous hips adoring the rear fenders would be features copied either in part or in whole by brands throughout the automotive spectrum starting in 1965.

In a rosy automotive market Pontiac found itself sitting pretty in the #3 Spot, having dispensed with Rambler and Plymouth and closing in on the three quarters of a million mark of Arrowhead Army members shuttling down American Interstates during the 1964 model year.

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