Cadillac seemed more than likely a place for a closed coupled, personalized touring coupe to flourish. It may seem a bit surprising that Cadillac, given its success in the post war era and bountiful resources sitting on top of the General Motors throne, waited until 1967 to field one. Granted the financial losses on the Eldorado Brougham of the late 1950’s informed the decision to make the risk a cautiously executed once there had been a market determined.
Cadillac got a season and a half jump on Lincoln making a similar decision to re-enter this segment of the market with the personalized Mark Series Continental. The front wheel drive Eldorado ditched the premise of being the most deluxe of Cadillac convertibles in 1967. For the second full year jostling for King of The Road status, how did the ’68 Eldorado shape up against the pending Continental Mark III, and its lesser siblings the Riviera and Toronado for that matter?
Cadillac, for better or worse, really knew how to do things “big.” By 1976, they were the last Domestic US brand standing with an in house convertible on the sales floor. Following the departure of the slightly smaller General Motors B-body convertibles in Chevy through Buick flavors at the end of 1975, Cadillac had the market all its own.
Dynamic Drive 