(Found In) Santa Fe (Oakland, California): 1964 Dodge Dart GT Convertible

IMG_7707Happy Spring! Here we find ourselves at Spring Equinox of 2017. What better way to celebrate the brightening longer days at this seasonal balance point than a shiny red super stock Dodge? Today’s example is a little bit flashier than the one that The Little Old Lady From Pasadena bought however.

This Dart Convertible brought a sparkle to the compact field for its sophomore season with a bit more muscle under the metal to keep up with more potent players from different brands. What other refinements were added more to the smallest Dodge for ’64?

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(Found In) Uptown (Oakland, California): 1969 Dodge Dart Custom 4 Door Sedan

img_5655Before the automotive market fully fragmented due to offerings to fit every type of vehicle lifestyle, the vast majority of automotive sales went to the 4 door sedan. Each American brand offered many flavors of door opening convenience through their line ups. Most often, each one was offered in bargain basement, deluxe and sometimes luxury trim by the mid 1960’s.

Dodge was no different in offering different flavors of its three different sedan sizes. The smallest you could get was the ever popular Valiant based A-body Dart before you stepped up to larger Coronet, Polara & Monaco offerings. The Dart’s aim scored success as a reasonable pair of sensible shoes, but how exactly?

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(Found In) Polk Gulch (San Francisco, California): 1969 Plymouth Fury III Convertible

imageDespite efforts to be a constant trendsetter, Plymouth proved itself to be an also-ran brand in the 1960’s. Always in the shadows of market competitors Chevrolet and Ford, Plymouth also had to fend for territory from not too costly sibling brand Dodge. Seemingly, whatever Plymouth had, Dodge wanted too. Without the customer base of Chevrolet, or the marketplace freedom of Ford, Plymouth was oft-left to itself to provide a narrow bandwith of consumer desires.

While this benefitted the skinflint image of the price-leading Valiant, it didn’t exactly do wonders for fancier wares that carried the Plymouth prestige parade. The Fury nameplate started out in the same league as the Chevrolet Impala in prestige in 1956. A Jupiter Return later, it was more or less a bargain stage brand, in 1, 2 and 3 strengths (each a little less despair provoking than the last). How does that translate to sales when this formula encapsulates a full sized convertible?
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(Found In) Lone Mountain (San Francisco, California) : 1958 DeSoto Adventurer Sportsman Coupe

12366640_10153190214917201_1545318438_nLong before the muscle car era kicked off in earnest in 1964, Highland Park fielded a ferocious foursome of super coupes in the mid-to late 1950’s. The second most hedonistic was the DeSoto Adventurer.

In DeSoto’s role as the less demure, more accessible Chrysler counterpart, the Adventurer focused quite a bit on outward glitter to compliment the marvelous performance capabilities unleashed by the chassis. Decked out with “Christmas Tree” tail lamps and “Firesweep” two-tone color panels, the Adventurer was the most expensive and prized gift you could receive from DeSoto retailers during the late 1950’s.

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(Found In) Downtown/City Center Plaza (Oakland, CA): 1968 Plymouth Valiant Signet 2 Door Sedan

12167370_10153094429002201_114606198_n (1)American buyers have always appreciated a reliable “appliance” car. More often than not, Plymouth provided safe and sane reliable transportation as their bread and butter. Perhaps the most refined expression of the wholesome “Peanut Butter and Wheat Germ Sandwich” expression of Plymouth values was the 3rd Generation Plymouth Valiant sold from 1967 through 1976.

For such a humble car, few automobiles have been admired for their all around staid status the way Plymouth Valiants (and to a lesser degree their sister car the Dodge Dart) are. The official ride of High School Chemistry Teachers and Lesbian Librarians of the 1960’s can still be seen in locales that don’t encourage rust to rise on their quarter panels nearly 50 years later.

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(Found In) Golden Gate (Oakland, California): 1962 Chrysler 300 Sport 2 Door Hardtop Coupe

12087436_10153074251357201_328820744_nChrysler, in actuality, was quite early to the “Super Coupe” game that really took off at the turn of the 1960’s. As a harbinger of obsession that would become the Personal Coupe market as the 1960’s became the 1970’s, Chrysler launched a very, very special “300” series in 1955 in anticipation of hyper personalized transportation for discriminating buyers.

By 1962, however, Chrysler was ready to cash in on the most exclusive in-house name they possessed by bringing it closer to popular price points for shoppers. Here lies the tale of the 300 Sport, inspired internally and externally to follow market trends by making something special out of extra trim. While this had a potency wilting influence over the true letter series cars, it proved an easily exploitative avenue to bring extra revenue to the premium brand.

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(Found In) Guerneville (California) – 1971 Plymouth Satellite Regent Station Wagon

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Once upon a time in America, the Station Wagon once reigned as the ultimate Suburban Status Symbol. Costing more than convertibles for their extra utility, each manufacturer south of the top luxury brands scrambled and served up the finest confections they could possibly think of to the discerning growing families on cul-de-sacs nationwide.

Plymouth, once a provider of sensible small steel wagons in the early fifties had latched onto the faux pretense of wood paneling suburban good taste as 2 decades passed. The heavy influence of The Ford Country Squire made sure that image was part and parcel of most family conveyances. To deviate from this norm typically meant death to your Station Wagon business.

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