(Found In) Glen Park (San Francisco, California): 1958 Packard Hawk 2 Door Hardtop Coupe

img_5368Desperate times call for desperate measures. Fewer post-war manufacturer moments represented Code Red better than the reality of the Studebaker-Packard merger of 1954. In the imperfect marriage between the pearl of South Bend and once the most exclusive brand in the land of The USA saw a monumental undoing rather hastily. The debacles of Studebaker’s quality failings and poor ability to keep up with consumer demand of their 1953 coupes had long lasting implications. Packard’s own quality difficulties sunk their Clipper ships and their larger cruise ships.

It’s perhaps fitting irony that one of the final Packards offered were a variation on the latest update of the ill-starred Starlight coupes of 1953. What made this Packardbaker so special?

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(Found In) Lone Mountain (San Francisco) – 1953 Studebaker Commander Starliner Coupe and 1956 Studebaker Golden Hawk

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There can be an amazing price paid for beauty. Studebaker found out far too well when it decided to put a stunning coupe on the market in 1953. Giving the general buying public access to a international flavored fantasy at a fraction of bespoke prices lead to many a headache. Unfortunately, Studebaker didn’t have any expectation of overwhelming success for their new star.

What we behold here are perhaps the most fatal beauties in the history of the American Automotive Industry. In that failure, however, they created an automotive segment that would come to dominate the American Automotive landscape in just over a generation.

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