(Found In) Alberta Arts District (Portland): 1963 Studebaker Wagonaire Station Wagon

10406728_10152113960137201_2508588378875276034_nSome of the best ideas come out of the most desperate and dark hours. In the early 60’s with a non-existent budget, Studebaker threw everything they possibly could in every niche direction. Had those innovate ideas on wheels went anywhere there was a host of concepts of where to go if they got enough money in the bank.

Alongside the Personal Lux Pioneer Phoenix Grand Turismo Hawk and the Thunderbird/Corvette love child that was the Avanti, Studebaker decided to innovate the way wagons earned their keep on the trusty old Lark platform. All it took was a hole in the roof.

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(Found In) Boise (Portland, Oregon) – 1972 Oldsmobile Toronado


Although a technological tour de force showcase for General Motors, The 1966 Toronado wasn’t the sales success Oldsmobile was hoping for in the burgeoning “Personal Luxury” market.
In a market segment flowing with features to coddle buyers, few seemed concerned with the fact that it was the only mass market front wheel drive American Car for sale at the time. Part of the blame did go to Oldsmobile’s marketing for not knowing how to hype such a special product. Another piece would be its otherworldly suave, sophisticated quality in a growing sea of brocade interiors capped with vinyl tops in the burgeoning brougham era.

We know how this story goes.
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