(Found in) South of Market (San Francisco) – 1967 Mercury Cougar Coupe

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If there’s anything to be said about the Mercury brand of the Ford Motor company is that it seemingly was always the Bridesmaid, never the Bride of the medium price market. Routinely batted around by Dodge, Pontiac, Oldsmobile, Buick, and even Ford at various stages in their history, they never garnered much in the way of big hits.

The one of possibly two times they stood up on their own two legs and offered a semi-unique product everyone wanted was this swanky coupe to the left. Indeed, the 1967 Mercury Cougar was a surprise out of the ballpark smash that Mercury was very rarely able to repeat again.

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(Found In) West Oakland – 1963 Dodge 330 Four Door Sedan

image (23) There’s something always a bit sinister about a car with flat black paint and “Baby Moon” hubcaps. Who knows what’s going on as the driver of this 1963 Dodge 330 Sedan pulled over on West Grand Boulevard to take a phone call? Will his mission report self destruct?

In a lot of ways, the 1963 offerings from Highland Park, Michigan reflected an attempt to make it back from the brink of disaster that their 1962 models had caused. The metaphor for pulling over and rethinking the strategy for success is clearly laid out in the styling morph these almost-Full Sized cars did in one model season.

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