(Found In) Clawson (Oakland, California): 1971 Chevrolet Impala Convertible

image (28) The sporting pretense of the Full Sized Chevrolet had been on the wane for more than half a decade. Nevertheless, with market dominance unlike any other manufacturer, General Motors still saw it worthy to offer top down motoring to the masses in massive sizes when it re-designed its Full Sized Automobiles for the 1971 model year.

The most practical self-placement in a large fun in the sun machine was of course found in Chevrolet dealerships. in its 7th season in the Silver Spot among Chevrolet Full-sizers, the re-visioned ’71 Impala Convertible offered many tailoring options from later day Super Sport to Junior DeVille with the appropriate selection of option boxes.

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(Found In) Portola (San Franciso, California) : 1960 Chevrolet Impala Convertible Coupe

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It might be amazing to most minds that this flaming red finned flamingo of late 50’s meets the turn-of-the-decade imagination was considered more conservative than what came before. With some flattening of curves and angles, the Space, Spirit and Splendor of the 1960 full sized Chervolets prepped them for a decade of more mature motoring and discretionary buyer tastes.

The rationality mixed with moxie would propel the Impala towards becoming one of the keystone cars of the 1960’s. Like the missile trim on the sides, there was nowhere to go but forward for the priciest non-sports Chevrolet.
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(Found In) The Dogpatch (San Francisco, California): 1967 Chevrolet Chevelle Malibu Sports Coupe

image (4)Although late to the heart of the intermediate market, General Motors soon ruled the roost in mid-sized car offerings. Of course, Chevrolet held the reputation of offering a sensible, stylish way to step into new car ownership. Once the segment of the market was discovered, it took no time for Chevrolet to field an entry. No doubt, the Chevelle Malibu Hardtop proved to be a familiar favorite almost from the beginning.

After all, the Chevelle Malibu fit into a size slot vacated by one of the most popular used cars of the early 1960’s: the 1955-56-57 standard Chevrolet. For many a buyer graduating from used cars to their first new cars, the Chevelle proved to be a perfect choice.
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(Found In) Santa Fe (Oakland, California): 1968 Chevrolet Caprice Custom Coupe

24154492823_93527b6c57_k The increased emphasis of accessible luxury made the Caprice the new King of the Chevrolet castle in a short number of buyer seasons. Although the Impala still held the sway over many new car buyers as the default choice for motoring finery, more and more people elevated their purchases to the most princely of Chevies as the 1960’s wound down.

American audiences love a little snob appeal. The American-as-Apple-Pie and Baseball Impala seemed too optimistic a choice, too unaware to cynical self preservation and exclusivity. Hoping to catch buyers before they elevated themselves further up the Sloan ladder, or into different products within Chevrolet’s showroom, the Caprice vowed to be the luxury car for the every-person.
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(Found On) Solano Avenue (Albany, California) : 1958 Chevrolet Biscayne 4 Door Sedan

12584137_10153265271507201_331493942_nAlthough recognized as an icon today, the 1957 line of Chevrolet standard sized cars got left in the popularity and newness dust by both rivals Ford and Plymouth. The remarkably upright and befinned Bel-Airs and below saw themselves trying to peddle modest virtues and technological updates compared to time-traveling Plymouths and Fancier Fords.

Of course, this didn’t sit well with USA-1, as they found themselves in the #2 spot by the end of the year, nor did it make General Motors feel comfortable about any upsurge with rivals. What to do? Bulk up your bargain offering for the next season. American consumers tend to associate value with bulk, what possibly could go wrong?

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(Found In) Fernside (Alameda, California): 1953 Chevrolet Bel – Air 4 Door Sedan

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The Summer roadtrip season is over. You shouldn’t feel the need to pack it in completely, however. By the blessing of Dinah Shore, this cherubic sweetheart still promises to show you from sea to shining sea nearly 63 years after it was built. When most start thinking retirement plans, the sweetest Chevy for ’53 still stands as an unassuming companion to get the job done, near or far.

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(Found In) Outer Sunset (San Francisco): 1964 Chevrolet Corvair Monza Club Coupe

11868665_10152985819052201_954650463_nThe Corvair didn’t know soon it would be dethroned from the top of the Sporty Compact pile as the last of the original series went on sale in the fall of 1963. And why should it have know? There were still improvements and refinements that made the 1964 the finest of the original series.

Given the studly update that was just around the corner, the original hot geek that could hold his own Corvair had nothing to worry about. Soon enough, it would once and for all ditch Clark Kent pretenses and go full Superman.
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(Found In) West Berkeley, California – 1962 Chevrolet Impala SS 2 Door Hardtop

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50+ years later and The 1961-64 Impala (and the Full Sized Chevrolet cars in general) loom large in the collector car field. There’s a number of factors at hand that make them so omnipresent so many years later.They’re also a staple of low rider customization. Plentiful examples, plentiful parts and the aspirational nature of the top-tier Standard Chevrolet made it a badge of honor for many consumers of all backgrounds.

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