(Found In) The Bayview (San Francisco, California): 1958 Pontiac Star Chief Catalina 2 Door Hardtop Coupe

23985721980_fc3af3262e_kToday we feature a little Black Lives Matters automotive history alongside the trajectory of the Pontiac Motor Division in the late 1950’s. Our subject car has a story too precious to pass up in terms of our collective history. It follows the intersection of race, class, consumerism and pride all wrapped up in chrome dreams from Baghdad By The Bay. 

With a photo a little out of format for our blog, we bring you one very special Pontiac Star Chief. Pride of multiple generations of San Franciscans both migrant and born, its a cherished family heirloom that moves along the streets nearly 60 years later.
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(Found In) Northgate (Oakland, California): 1965 Oldsmobile F-85 Cutlass Holiday Coupe

12387914_10153197929942201_1211070581_n At the center of the 1960’s, Oldsmobile was starting to find out Where The Action Is.  Swinging at the automotive discotheque with a full line of models of in sizes medium and large, Oldsmobile was poised to gain ground on the lessons they had learned during the first part of the 1960’s.

With two versions of their next generation Rocket V8’s soon capable of quite savage outputs, Oldsmobile, and their F-85/Cutlass line in particular, was ready to build a legacy that would storm the gates of the domestic family market. They were amply equipped to dominate it for the next 20 years. With a reputation for excellent quality, engineering and more than a minor bent towards total performance, the budding Cutlass line soon came to be synonymous with Middle Class Success.

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(Found In) St. Johns (Portland, Oregon): 1959 Buick LeSabre 4 Door Sedan

12357975_10153180938342201_1941896055_n“Challenge Accepted” was the vow taken on by General Motors stylists. They made that commitment when they saw the newly wedge shaped and befinned second wave of Forward Look Chryslers starting to trickle out of Highland Park factories in September of 1956. The #1 manufacturer of motor vehicles in the world was not about to willingly surrender the design leadership crown to a competitor.

In a stroke of circumstance and marketplace upheaval, Buick, of all brands, became the purest expression of what General Motors stylists desired to do. Ready to leave the bulging behemoth persona behind, Buick shed as many ties to their recent past with their 1959 models. Rivaling the 1959 Cadillac for zeitgeist car of the year, the Buick’s influence on the full GM line truly makes it the leader in all the fresh efforts from GM that year.

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(Found In) Adams Point (Oakland, California): 1962 Pontiac Tempest Convertible Coupe

12306004_10153168671557201_719705256_n General Motors’s efforts at providing reduced sized motoring during the early 60’s delivered an engineering 1-2-3 punch. For 1960, ’61 and ’62, three different compact models from America’s premiere manufacturer took home the coveted Motor Trend Car of The Year award.

1961 belonged to the Pontiac Tempest. Where would Pontiac go for the encore season of 1962? Perhaps a little bit more sport, as par for the course in recent tradition in the scope of offerings from the “Tin Indian.” Have a coupe, have a convertible! All stripes of fun were in as the littlest Pontiac tried to offer the virtues of GM’s “excitement” brand in a more tidy, better handling package.

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(Found In) Arcata Plaza (Arcata, California): 1976 Cadillac Eldorado Convertible

12319528_10153166517092201_1413808044_nCadillac, for better or worse, really knew how to do things “big.” By 1976, they were the last Domestic US brand standing with an in house convertible on the sales floor. Following the departure of the slightly smaller General Motors B-body convertibles in Chevy through Buick flavors at the end of 1975, Cadillac had the market all its own.

Equipped with an 8.2 Litre/500 Cubic Inch V8 and spanning more than 18 and 1/2 feet long, the last* Cadillac Eldorado Convertible would kiss the convertible market farewell by exiting the market being among one of the most leviathan open air lounges ever to grace America’s interstates.

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(Found In) Santa Fe (Oakland, California): 1964 Buick Electra 225 Four Door Hardtop

12242244_10153145153132201_2127920083_n1964 represented the capstone return to restrained elegance that was a long term calling card of Buick products. Swept up in the exuberance of the 1950’s, Buick spent a few seaons of the decade being the #3 volume producer of American Cars, edging out perennial price leader favorite Plymouth in 1955 and 1956. Those boastful totals right behind low priced domestic rivals Ford and Chevrolet were the result of some rather bodacious offerings from Flint, Michigan. Not totally exclusive “Doctor’s Cars” they had been in the past, (especially the price leader Special and hot rod Century) some of the upper crust mystique of Buick lost its luster as the high volume brought a few quality gremlins as well.

By 1960, the true, innately conservative streak that solidified Buick values for most of the brand heritage started to return. An emphasis on the relative restraint compared to upper crust rivals returned year after year throughout the early 1960’s before becoming resolutely entrenched by the middle of the decade.

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(Found In) Lower Haight (San Francisco, CA): 1968 (Buick) Opel Kadett Station Wagon

9319809292_59693dfe72_z As omnipresent as the original Volkswagen Beetles continue to be some 35+ years after the last one was sold in the United States, one forgets that it wasn’t always the only import popular with American audiences before Civic/Corolla domination. In fact, the quite often second most popular import in America could be found in your Buick dealer, via Germany.

General Motors had from time to time given its American brands something different to sell. Their were the price gap cars that came at the end of the Roaring Twenties. In fact, Pontiac cannibalized parent brand Oakland during that period. When foreign car popularity took off in the Mid 50’s and more buyers craved more sensible cars, General Motors took to importing their overseas offerings. Pontiac offered Vaxhalls from the UK. Buick offered Opels from Germany.

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(Found In) Bayview-Hunters Point (San Francisco, California): 1960 Cadillac Series 62 Six Window Four Door Hardtop Sedan

12212196_10153135151467201_1693632014_nAll American Automakers were faced with the daunting task of what to do next as the 1950’s gave way to the 1960’s. If one is to take a meter of aggregate automotive flamboyance, 1959 ranks as the equivalent of Liberace, Paul Lynde and Charles Nelson Reilly hosting a Christmas party. Befinned and bejeweled, Offerings from Rambler to Imperial maximized access to costume jewelry like no year before or since.

The splurge on baubles pushed Cadillac in particular to have a full Breakfast At Tiffany’s moment for 1959. In the hangover year that was 1960, a lot of those jewels were sent to the pawn shop. With the same basic body shell, a remarkable sense of restraint and modesty was applied to the variety of 1960 Cadillacs, as respectability replaced rambunctious as the value people coveted in their luxury machines.

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(Found In) Visitacion Valley (San Francisco): 1965 Buick Riviera

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The Buick Riviera was already sort of a legend as it rolled off assembly lines for the 3rd season of production. The crisp, clean lines that married Bill Mitchell’s vision of Ferrari meets Rolls Royce had seduced a diverse cross section of discriminating buyers. Where direct rival, the Ford Thunderbird, promoted a more inviting, welcoming and decadent private world; the Riviera promoted hushed exclusivity that doubled up on the Buick brand cachet.

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(Found In) Fernside (Alameda, California): 1953 Chevrolet Bel – Air 4 Door Sedan

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The Summer roadtrip season is over. You shouldn’t feel the need to pack it in completely, however. By the blessing of Dinah Shore, this cherubic sweetheart still promises to show you from sea to shining sea nearly 63 years after it was built. When most start thinking retirement plans, the sweetest Chevy for ’53 still stands as an unassuming companion to get the job done, near or far.

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