(Found In) West Berkeley (Berkeley, California): 1963 Mercedes Benz 220SE Hardtop Coupe

image-41The incremental ways Mercedes Benz crept into the American Automotive market is a peculiar story of persistence and perfection. Although their offerings weren’t completely perfectly well baked for American Motoring demands, they did offer peerless posts to take in vast new landscapes in a completely foreign experience to what was determined to be American Luxury.

Meanwhile, traits, trends and trappings not unfamiliar to American motorists made these cars international stars in their own right. Once upon a time, the world over loved the personal fantasy of the Hardtop Coupe, not the carry all capabilities of a Crossover/Utility Vehicle. By securing a few halo spots, Mercedes made due and dough with their Fintail=related Coupes.

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(Found In) South Of Market (San Francisco, California): 1963 Mercury Meteor Custom Station Wagon

13895026_1232262606784763_38402590838525256_n We’ve covered the fall to earth of the 1962-63 Mercury Meteor before. What we didn’t cover were the distinct efforts of metal these Mercurial beasts were offered in. From bargain to slightly brash, it’s kind of a sad story that the 1-2-3 diversity left Mercury dealers with a plethora of plodding ambiguity.

Today we swap out the dashing, dapper coupe version for something far more practical. Spacious, savvy and spoiled with options, the upmarket Meteor Wagons should have been bigger hits.

 
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(Found In) Fernside (Alameda, California): 1963 Mercury Comet S-22 Convertible

24511649174_c64999eed7_hFuller and Fancier than the Falcon, the Comet had carved out a pretty succesful niche as being a borderline Mid-sized entry level medium priced car in the early 196o’s. As the Falcon added to its repetoire, so did the Comet. For 1963 that mean a few more shots across the sky in hardtop coupe and covertible form. Not only was the fun in the way to accesorize your roofs, some new, some would say needed, zoom was available under the hood as well.

As compact cars struck different fancies in the ever diversifying American Automotive market, the Comet wanted to woo you with interstellar fantasies and earthbound charms a plenty. Charming, carefree and coy, it was one of the most compelling choices among compact cars in 1963.

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(Found In) Gold Coast (Alameda, California): 1963 Mercury Meteor Custom 2 Door Hardtop Coupe

22287512303_553ac0e23c_z The Mercury Meteor didn’t have to be a quick flash in the sky that fell to the earth without much success as it did between 1962 and 1963. In a market newly hungry for downsized premium and luxury items, it seems Mercury, the middle movers of Dearborn Dreams, would be perfectly poised to seize upon upwardly mobile Mid-Sized opportunities in the early 1960’s.

Unfortunately, a lack of faith on the part of Ford to set the Meteor apart from its sister ship the Fairlane lead to certain fatality on the American market.

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(Found In) Alberta Arts District (Portland): 1963 Studebaker Wagonaire Station Wagon

10406728_10152113960137201_2508588378875276034_nSome of the best ideas come out of the most desperate and dark hours. In the early 60’s with a non-existent budget, Studebaker threw everything they possibly could in every niche direction. Had those innovate ideas on wheels went anywhere there was a host of concepts of where to go if they got enough money in the bank.

Alongside the Personal Lux Pioneer Phoenix Grand Turismo Hawk and the Thunderbird/Corvette love child that was the Avanti, Studebaker decided to innovate the way wagons earned their keep on the trusty old Lark platform. All it took was a hole in the roof.

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