(Found In) Northwest Berkeley (Berkeley, California) : 1970 Ford Thunderbird Landau Sports-Back Coupe

img_6719The Ford Thunderbird saw many persona changes to cope with the changing times throughout its life as a personalized chariot for a select few. From luxurious sports personal convertible to overwrought George Barris Custom to fascinatingly land bound ode to space and air travel, to suburban bordello on wheels, where was the Thunderbird by the time it turned sweet 16?

In reality, it faced its first true identity crisis. Due to some new beauty standards in the field, the Thunderbird underwent a major dose of rhinoplasty to keep up with newer, fresher faces influenced by a new boss from a new studio. As the Thunderbird transitioned to adulthood, we look at what the awkward adolescence looked like.

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(Found In) Ralph Bunchie (Oakland, California): 1970 Pontiac Bonneville 455 Hardtop Coupe

img_4854For the full decade of the 1960’s, Pontiac had been on a miraculous winning streak. Hitting a stride walking into the decade, they found themselves the perpetual #3 brand, ousting long time 3rd favorite brand, Plymouth, from their customary slot with a blend of prestige, panache and performance.

The performance anxiety started to settle in during the late 60’s with pressures coming in all directions, as the stewarts of Pontiac’s swing to the near top of the industry left for better pastures or bigger paychecks. Where did that leave the Pontiac Bonneville in its 14th season as a perennial favorite chariot of the near-luxury field?

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(Found In) McClymonds (Oakland, California): 1970 Buick Skylark Custom Two Door Hardtop Coupe

img_4712Buick has counted on you really rather having its wares throughout its history. The turn of the decade from 1969 to 1970 was no different, as more commonality crept in between all of General Motors intermediate cars.

Gone from A-bodies were different base line Six Cylinder engines, oddball 2 speed automatic transmissions, and distinguishing curves and creases that gave more than brand loyalty to hang sales upon. Where did that leave Buick’s pride bird at the top of their fleet as buyers slid into the me decade?

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(Found In) Oak Center (Oakland, California): 1970 Oldsmobile Ninety – Eight Holiday 4 Door Hardtop Sedan

24201093003_f2e9738c84_kThe Oldsmobile Ninety Eight had made a career of stating “why buy a Cadillac?” The distance between what the Oldsmobile offered at a 25-30% discount over a comparable edition of The Standard Of The World often made the Ninety Eight seem like the most sensible sensation in the Near-Luxury field.

Quite often, the details of this most premium of Oldsmobiles actively upset product managers at Cadillac. The “Deep Discount DeVille” matched with the sterling reputation Oldsmobile cultivated for decades, but most importantly in the post-war market, set the groundwork for the brands stratospheric rise during the “me” decade of the 1970’s which found the brand even ahead of Ford at points for the #2 spot on the sales charts. Continue reading “(Found In) Oak Center (Oakland, California): 1970 Oldsmobile Ninety – Eight Holiday 4 Door Hardtop Sedan”