So much of the narrative attention given to the Edsel brand is given to the first year cars. With high expectations and projections of greatness, the ultimate failure to meet the mark sours the story of the whole brand.
It decidedly makes the 1959 versions a case of “why bother?” Indeed, the Edsel was a Ford in a gaudier suit when Ford could ill afford the expense of tailoring a new set of clothes for an old body. One would also have to look at the case of saving face and not throwing in the towel as well. The 1959 Edsel in Ranger and Corsair guise were the inevitable placeholders before the eventual march off into oblivion.