Rockets start to fall back to the earth after they pierce their way into outer space. That’s pretty much the legacy of Oldsmobile during the second half of the 50’s. As the Overhead Valve V8 performance revolution Oldsmobile inspired in 1949 spread to all popular priced cars in the middle of the decade, the laurel brand of Lansing found itself in a dilemma.
Where was the athlete to go when so many challengers to the crown were on the track and field? Was it mission impossible to attempt to maintain the performance crown? Was adding luxury and maintaining consistency the key to longevity, success and praise?