Although a technological tour de force showcase for General Motors, The 1966 Toronado wasn’t the sales success Oldsmobile was hoping for in the burgeoning “Personal Luxury” market.
In a market segment flowing with features to coddle buyers, few seemed concerned with the fact that it was the only mass market front wheel drive American Car for sale at the time. Part of the blame did go to Oldsmobile’s marketing for not knowing how to hype such a special product. Another piece would be its otherworldly suave, sophisticated quality in a growing sea of brocade interiors capped with vinyl tops in the burgeoning brougham era.
We know how this story goes.
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