For the life of the brand, the Mercury division of Ford Motor Company struggled to figure out its image within the American Automotive marketplace.
Initially perched as the up-market solution to the vast gap between Ford and Lincoln, Mercury found that pound remarkably deep and wide, full of competition not only from General Motors and Chrysler, but some well-regarded independents as well. Matters weren’t helped much by which season the Mercurial brand was aligned with being a “Fancy Ford” or a “Cut-Rate Lincoln.”
Continue reading “(Found In) Lower Haight (San Francisco, California): 1964 Mercury Montclair Breezeway 4 Door Sedan”
Dynamic Drive 