The superstitions around “Mercury Retrograde” are perceived as explanations for communication and travel gone awry. Maybe that was the first mistake Ford made; naming their middle brand Mercury in the first place. For every two steps forward the brand made, it seemingly made two steps back.
They always ended up in the same place: being a Fancy Ford. Before it gave up the ghost and entered another period of review, the 1959 Mercury models tried to right any wrongs that prevented its individualized success on the medium car market.
Continue reading “(Found In) Lone Mountain (San Francisco, California): 1959 Mercury Monterey 2 Door Hardtop Coupe”