(Found In) Civic Center (San Francisco, California): 1996 Oldsmobile Ninety Eight Regency Elite Sedan

IMG_9789There’s been plenty said and 20/20 hindsighted about the fall of Oldsmobile and the historic brand’s demise in 2004. In reality it was a mixed storm, and an amazing bellwether of where consumer tastes had gone alongside the pursuits of ultimate profits by behemoth corporations.

In the crosshairs of being one of America’s legacy brands was the longest lasting legacy flagship, the Ninety Eight. Since 1941, the nameplate graced either the priciest or nearly most pricey proposition in the Oldsmobile showroom. By the time it was aging into being an AARP senior citizen in more ways than one, it found itself condensed down in Oldsmobile’s attempt to assert value priced luxury against the shifting tides towards international flair for fancy, while abdicating the throne to something new in Oldsmobile’s sky, the Aurora. How does one step down from such a profound legacy?

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(Found In) Elmwood (Oakland, California): 1953 Oldsmobile Ninety – Eight Holiday Hardtop Coupe

IMG_9731Although still tied to the Futuramic Ninety Eights that pushed Oldsmobile into the stratosphere of the 1950’s a few years too early, the once again warmed over line topping Rocket Oldsmobiles had plenty of new before they were more fully redesigned for 1954.

Like a sneak preview of the potential return to the showroom in the years to follow, enough goodies went above and below the skin for 1953 the keep viewers glued to the screen for the latest flight into the Pre-Interstate highway space. Here’s why folks continued to make dates with rocket powered Oldsmobiles in 1953.

 

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(Found In) Park Merced (San Francisco, California): 1972 Oldsmobile Ninety Eight Coupe

IMG_9002The Oldsmobile Ninety Eight once sat in a rarefied holy trinity at the temple of General Motors opulence. The eldest and the most modest of the trio between the most Senior Buick, the now Electra 225, and the myriad of Cadillac DeVilles and Fleetwoods, the Ninety Eight negotiated for the least of your finances for the most security and the most sensible set of luxury trappings for your dollar.

Often great enough for many a generation of buyers who felt like they had “made it” the Ninety Eight was ready, willing and able to celebrate Oldsmobile’s 75th year of manufacturing automobiles with a even more goodies for customers on deck after a full redesign for 1971.

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(Found In) Golden Gate (Oakland, California): 1964 Oldsmobile Ninety Eight Holiday Sports Sedan

img_2769By 1964, General Motors premium efforts offered up a magic brew of marketing and moxie. Where Ford and Chrysler could only work their mojo into offering perhaps only 2 or 3 premium sedans, General Motors had a slew of them. Most credit Ford with starting the brougham brigade, in actuality Pontiac brought the bourgeois to more of the masses with their Bonneville Brougham.

Before you cashed in with a Cadillac, there were two steps that you could sit on up the Sloan Ladder. We’ve covered the Electra 225 already, but one favorite on Dynamic Drives is one of our favored subjects from after dark. Today we present yet another Oldsmobile Ninety Eight.

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(Found In) Tresle Glen (Oakland, California): 1959 Oldsmobile Ninety Eight Holiday Hardtop Sedan

img_2284 Although the tidal change that the 1959 General Motors Full Sized line was, perhaps no marque needed that change more than Oldsmobile. The brand had gone from offering the most conservative offerings in 1957 to the most derided offerings for 1958.

Mocking came in the form of musical notes written on the chrome trim in comics of the period, mocking the excessive levels of trim of the loving motorboats on offer from Lansing that year. Fortelling a renewed appreciation for simplicity and decorum, the 1959 Oldsmobile line pointed in the direction of a series of ever increasingly elegant offerings for middle class buyers for the next decade.
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(Found In) Oak Center (Oakland, California): 1970 Oldsmobile Ninety – Eight Holiday 4 Door Hardtop Sedan

24201093003_f2e9738c84_kThe Oldsmobile Ninety Eight had made a career of stating “why buy a Cadillac?” The distance between what the Oldsmobile offered at a 25-30% discount over a comparable edition of The Standard Of The World often made the Ninety Eight seem like the most sensible sensation in the Near-Luxury field.

Quite often, the details of this most premium of Oldsmobiles actively upset product managers at Cadillac. The “Deep Discount DeVille” matched with the sterling reputation Oldsmobile cultivated for decades, but most importantly in the post-war market, set the groundwork for the brands stratospheric rise during the “me” decade of the 1970’s which found the brand even ahead of Ford at points for the #2 spot on the sales charts. Continue reading “(Found In) Oak Center (Oakland, California): 1970 Oldsmobile Ninety – Eight Holiday 4 Door Hardtop Sedan”