The Buick Riviera, once a stand-alone model, traded more often than not on visual drama to draw in customers. The most unique, exquisite of Buicks offerings for the better part of the 1960’s offered opulence and decadence in a nearly bespoke as possible package for a mass production car.
Although this worked brilliantly for the first generation cars, it made life incrementally tougher on the 2nd generation cars as the market moved away from the most premium personal coupes towards everyday luxury offerings like the Pontiac Grand Prix and Chevrolet Monte Carlo. Change was afoot for all three of General Motor’s most princely private spaces, but the Riviera would continue to make the most splendid splash at trying things sporting and different.
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Once Buick engineered their Nailhead V8, they weren’t happy with letting their competitors in-house and beyond have the performance crown. Buicks were once known as Banker’s Hot Rods. Returning for 1954 was the quicksilver Century, ready to snatch trophies from in house cousin the Oldsmobile 88, among others.
Dynamic Drive 