The Buick Riviera was already sort of a legend as it rolled off assembly lines for the 3rd season of production. The crisp, clean lines that married Bill Mitchell’s vision of Ferrari meets Rolls Royce had seduced a diverse cross section of discriminating buyers. Where direct rival, the Ford Thunderbird, promoted a more inviting, welcoming and decadent private world; the Riviera promoted hushed exclusivity that doubled up on the Buick brand cachet.
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Dynamic Drive 