(Found In) South Of Market (San Francisco, California): 1963 Mercury Meteor Custom Station Wagon

13895026_1232262606784763_38402590838525256_n We’ve covered the fall to earth of the 1962-63 Mercury Meteor before. What we didn’t cover were the distinct efforts of metal these Mercurial beasts were offered in. From bargain to slightly brash, it’s kind of a sad story that the 1-2-3 diversity left Mercury dealers with a plethora of plodding ambiguity.

Today we swap out the dashing, dapper coupe version for something far more practical. Spacious, savvy and spoiled with options, the upmarket Meteor Wagons should have been bigger hits.

 
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(Found In) Gold Coast (Alameda, California): 1963 Mercury Meteor Custom 2 Door Hardtop Coupe

22287512303_553ac0e23c_z The Mercury Meteor didn’t have to be a quick flash in the sky that fell to the earth without much success as it did between 1962 and 1963. In a market newly hungry for downsized premium and luxury items, it seems Mercury, the middle movers of Dearborn Dreams, would be perfectly poised to seize upon upwardly mobile Mid-Sized opportunities in the early 1960’s.

Unfortunately, a lack of faith on the part of Ford to set the Meteor apart from its sister ship the Fairlane lead to certain fatality on the American market.

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