The Mercury Meteor didn’t have to be a quick flash in the sky that fell to the earth without much success as it did between 1962 and 1963. In a market newly hungry for downsized premium and luxury items, it seems Mercury, the middle movers of Dearborn Dreams, would be perfectly poised to seize upon upwardly mobile Mid-Sized opportunities in the early 1960’s.
Unfortunately, a lack of faith on the part of Ford to set the Meteor apart from its sister ship the Fairlane lead to certain fatality on the American market.
At the center of the 1960’s, Oldsmobile was starting to find out Where The Action Is. Swinging at the automotive discotheque with a full line of models of in sizes medium and large, Oldsmobile was poised to gain ground on the lessons they had learned during the first part of the 1960’s.
Long before the muscle car era kicked off in earnest in 1964, Highland Park fielded a ferocious foursome of super coupes in the mid-to late 1950’s. The second most hedonistic was the DeSoto Adventurer.
The Chrysler 300 found itself no longer suffering from a split identity by 1966. Gone for good was the ultra sport-lux Letter series version.
Dynamic Drive 