(Found In) Alberta Arts District (Portland, Oregon): 1964 Rambler Classic 770 Typhoon Hardtop Coupe

image (10)The concept of the “Spring Special” to spur sagging interest in new cars is somewhat a lost concept. In these days of blurred time boundaries, new models up for sale are just given the next model year title. In the past however, new features and running model updates more often than not got a fresh round of marketing to spur along sales of current models.

Chrysler was notorious for flamboyant color options and names, Ford for bodystyles and powertrains. When AMC had a special announcement up its sleeve for April of ’64, it took pages from both their books. With a fancy new engine and a striking color scheme, the 1964 Typhoon was born.
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(Found In) St. Johns (Portland, Oregon): 1959 Buick LeSabre 4 Door Sedan

12357975_10153180938342201_1941896055_n“Challenge Accepted” was the vow taken on by General Motors stylists. They made that commitment when they saw the newly wedge shaped and befinned second wave of Forward Look Chryslers starting to trickle out of Highland Park factories in September of 1956. The #1 manufacturer of motor vehicles in the world was not about to willingly surrender the design leadership crown to a competitor.

In a stroke of circumstance and marketplace upheaval, Buick, of all brands, became the purest expression of what General Motors stylists desired to do. Ready to leave the bulging behemoth persona behind, Buick shed as many ties to their recent past with their 1959 models. Rivaling the 1959 Cadillac for zeitgeist car of the year, the Buick’s influence on the full GM line truly makes it the leader in all the fresh efforts from GM that year.

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(Found In) Alberta Arts District (Portland): 1963 Studebaker Wagonaire Station Wagon

10406728_10152113960137201_2508588378875276034_nSome of the best ideas come out of the most desperate and dark hours. In the early 60’s with a non-existent budget, Studebaker threw everything they possibly could in every niche direction. Had those innovate ideas on wheels went anywhere there was a host of concepts of where to go if they got enough money in the bank.

Alongside the Personal Lux Pioneer Phoenix Grand Turismo Hawk and the Thunderbird/Corvette love child that was the Avanti, Studebaker decided to innovate the way wagons earned their keep on the trusty old Lark platform. All it took was a hole in the roof.

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(Found In) Alberta Arts District (Portland): 1962 Ford Thunderbird Landau Two Door Hardtop

11830178_10152970839432201_804884135_nThe truth of the matter is, even if the Ford Thunderbird wasn’t the absolute best choice in its field, it definitely found itself being a trend setter. Although I don’t consider it the first and foremost Personal Luxury Coupe it did carry the sales torch in that genre for more than a decade.

Glittering gadgets, glamour and unique styling were one way that the Thunderbird stayed ahead of the rest of the personal nests from the best of the manufacturing world. In 1962, Ford tested two distinct oceans of taste. One of those was an homage to the baby bird stages of the Thunderbird’s life, and another that would see it through many years of middle aged bloat before it became a fit senior citizen.

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(Found In) Boise (Portland, Oregon) – 1972 Oldsmobile Toronado

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Although a technological tour de force showcase for General Motors, The 1966 Toronado wasn’t the sales success Oldsmobile was hoping for in the burgeoning “Personal Luxury” market.
In a market segment flowing with features to coddle buyers, few seemed concerned with the fact that it was the only mass market front wheel drive American Car for sale at the time. Part of the blame did go to Oldsmobile’s marketing for not knowing how to hype such a special product. Another piece would be its otherworldly suave, sophisticated quality in a growing sea of brocade interiors capped with vinyl tops in the burgeoning brougham era.

We know how this story goes.
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