(Found In) Golden Gate Park (San Francisco, California): 1962 Plymouth Fury Four Door Sedan

image (13) You shouldn’t believe everything you hear over dinner party chatter. Especially when you’re already on the ropes with your business. Chrysler Corporation seemed perpetually going just askew of where buyers wanted for a good portion of the Post-war era.

First the boxy post-war efforts, then the lack of an Automatic transmission, then the quality debacles of The Forward Look to some rather interstellar looking land based transit as the decade clock ticked over into the 60’s, it was a surprise that Highland Park found buyers for their wares. Yet another goof greeted them for 1962.
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(Found In) Alberta Arts District (Portland, Oregon): 1964 Rambler Classic 770 Typhoon Hardtop Coupe

image (10)The concept of the “Spring Special” to spur sagging interest in new cars is somewhat a lost concept. In these days of blurred time boundaries, new models up for sale are just given the next model year title. In the past however, new features and running model updates more often than not got a fresh round of marketing to spur along sales of current models.

Chrysler was notorious for flamboyant color options and names, Ford for bodystyles and powertrains. When AMC had a special announcement up its sleeve for April of ’64, it took pages from both their books. With a fancy new engine and a striking color scheme, the 1964 Typhoon was born.
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(Found In) Cragmont (Berkeley, California): 1965 Plymouth Barracuda 2 Door Coupe

image (14).jpgAlthough it took the Aries initiative to market first, the Plymouth Barracuda didn’t exact run away with the fame or fortune of its most direct rival, the Ford Mustang. Innovative in its own ways, the Barracuda struck a bit of cult following above and beyond rampant Mustang mania.

It’s brave Valiant roots were far closer to the surface compared to the farce that the Mustang wasn’t a Falcon in drag, for one. Given the great bones that the most minature of Mopars available in the US contributed to its Ponycar offering meant that substance went hand in hand with new style for this most aquatic of horses.

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(Found In) Portola (San Franciso, California) : 1960 Chevrolet Impala Convertible Coupe

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It might be amazing to most minds that this flaming red finned flamingo of late 50’s meets the turn-of-the-decade imagination was considered more conservative than what came before. With some flattening of curves and angles, the Space, Spirit and Splendor of the 1960 full sized Chervolets prepped them for a decade of more mature motoring and discretionary buyer tastes.

The rationality mixed with moxie would propel the Impala towards becoming one of the keystone cars of the 1960’s. Like the missile trim on the sides, there was nowhere to go but forward for the priciest non-sports Chevrolet.
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(Found In) The Dogpatch (San Francisco, California): 1967 Chevrolet Chevelle Malibu Sports Coupe

image (4)Although late to the heart of the intermediate market, General Motors soon ruled the roost in mid-sized car offerings. Of course, Chevrolet held the reputation of offering a sensible, stylish way to step into new car ownership. Once the segment of the market was discovered, it took no time for Chevrolet to field an entry. No doubt, the Chevelle Malibu Hardtop proved to be a familiar favorite almost from the beginning.

After all, the Chevelle Malibu fit into a size slot vacated by one of the most popular used cars of the early 1960’s: the 1955-56-57 standard Chevrolet. For many a buyer graduating from used cars to their first new cars, the Chevelle proved to be a perfect choice.
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(Found In) Fernside (Alameda, California): 1963 Mercury Comet S-22 Convertible

24511649174_c64999eed7_hFuller and Fancier than the Falcon, the Comet had carved out a pretty succesful niche as being a borderline Mid-sized entry level medium priced car in the early 196o’s. As the Falcon added to its repetoire, so did the Comet. For 1963 that mean a few more shots across the sky in hardtop coupe and covertible form. Not only was the fun in the way to accesorize your roofs, some new, some would say needed, zoom was available under the hood as well.

As compact cars struck different fancies in the ever diversifying American Automotive market, the Comet wanted to woo you with interstellar fantasies and earthbound charms a plenty. Charming, carefree and coy, it was one of the most compelling choices among compact cars in 1963.

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(Found In) Claremont (Oakland, California): 1966 Ford Thunderbird Convertible

24160339594_3a70c0783d_kThe Thunderbird legacy started as a top down thrill. However, the thrill was a bit muted in some ways. To give the original Thunderbird a leg up over a host of sports cars, the Thunderbird was marketed as a “personal” car. As such, comfort and convenience was built in from the beginning.

Featuring an optional Hardtop, and a slew of convienience options, the open air quotient always seemed to be an optional one. Ford flirted and fielded the idea of closing off the full free-breeze feeling as early as 1960 with an option of a sliding metal sunroof for Hardtop Coupes. But by 1966, the writing was on the wall within the confines of the Private World of Thunderbird.
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(Found In) West Berkeley (Berkeley, California): 1967 BMW 2000 TiLux 4 Door Sedan

24628232036_231815b3c4_oAlthough the 2002 gets the majority of credit for BMW’s North American success, the models that laid the ground work for sports sedan dominance for half a century laid in the Neue Klasse sedans and related coupes released in 1962. From humble beginnings as an alternate for the growing German Post-War Middle Class, the 1500, 1800 and 2000 series sedans defined dynamic motoring the world over.

While redefining the world order of preferred athletic motoring, these cars also made sure that the BMW brand didn’t slink into bankruptcy and oblivion in a cold, harsh, competitive marketplace. They also set the style template for most Mid-sized BMW sedans for decades to come.

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(Found In) Santa Fe (Oakland, California): 1968 Chevrolet Caprice Custom Coupe

24154492823_93527b6c57_k The increased emphasis of accessible luxury made the Caprice the new King of the Chevrolet castle in a short number of buyer seasons. Although the Impala still held the sway over many new car buyers as the default choice for motoring finery, more and more people elevated their purchases to the most princely of Chevies as the 1960’s wound down.

American audiences love a little snob appeal. The American-as-Apple-Pie and Baseball Impala seemed too optimistic a choice, too unaware to cynical self preservation and exclusivity. Hoping to catch buyers before they elevated themselves further up the Sloan ladder, or into different products within Chevrolet’s showroom, the Caprice vowed to be the luxury car for the every-person.
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(Found In) West Berkeley (Berkeley, California): 1967 Plymouth Sport Fury Convertible

23103158215_cfa935d04f_h In actuality, the Plymouth Fury was the first fearsome Full-Sizer among the Low Priced Three. Plymouth’s Super Sports Coupe debuted as one of the 4 Mopar Super Coupes in 1956, 2 seasons ahead of Chevrolet’s Impala. In addition, the Fury right away asserted itself as performance focused first, with the first 3 seasons dedicated to exclusive coupes with top tier powertrains.

The Sport Fury designation came along in 1959, again, 2 years ahead of the Impala SS. Despite always being ahead of its General Motors rival, the Plymouth’s actual emphasis on go to go along with the show often left it in the shadows of its crosstown rival.
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