We’ve covered how much of a revelation the Ford Taurus was to new car buyers when it debuted 32 years ago in the Fall of 1985. But what is to be made of its sister ship, the too new for now Mercury Sable? With half skirted wheels, a full light bar substituting for grille work and a “floating” roof above “wrap around” glass, the Sable gave visual incentive to move into tomorrow today with many a styling feature that once was the reign of Science Fiction.
But was there much substance underneath the fantasy found in fancy Ford dealerships? What *more* did you get over the already trend setting Taurus?
Continue reading “(Found In) Uptown (Oakland, California): 1988 Mercury Sable GS 4 Door Sedan”
Don’t trust the adage that it’s not over until the Fat Lady sings. At least don’t trust her management. So goes the “disappearance” of the great American Convertible due to rollover safety regulations at the end of the 1970’s. Cadillac, and General Motors in particular, made a healthy profit touting their full sized convertibles as the final new versions of open-air motoring in 1975 and 1976. The government ended up having the last laugh.
The Ford Thunderbird saw many persona changes to cope with the changing times throughout its life as a personalized chariot for a select few. From luxurious sports personal convertible to overwrought George Barris Custom to fascinatingly land bound ode to space and air travel, to suburban bordello on wheels, where was the Thunderbird by the time it turned sweet 16?
In the rigorous world of competitive automotive sales, the full-sized Ford Automobile was oft the 2nd most beloved (and in a few cases in the post-war, the most loved) conveyance for Middle America. Ford, however, took to the diversification of size and style classes of Automobiles with zeal at the beginning of the 1960’s more than any other brand from the Big Three.
Once upon a time in a world 40 years ago, the way to haul the herds through freshly minted suburbia wasn’t via sport utility vehicles, nor minivans. The new fangled concept of all things in one crossovers would have bewildered the average buyer in 1976. Only one thing got-er-done in Bi-Centennial ’76, and that was the wooly mammoth clad in wood known as the full sized Station Wagon.
It’s not easy peaking the first time on stage. It happens with music acts, television shows, and quite often, cars. The combination of right place, right time and blessings from the stars (and economic conditions) bodes well for certain product successes. Here lies the story of the re-branded, midsized Ford Fairlane. For one shining moment, without market factors against it, it claimed a genre all unto it’s own.
We’ve 
We’ve covered the fall to earth of the 
The superstitions around “Mercury Retrograde” are perceived as explanations for communication and travel gone awry. Maybe that was the first mistake Ford made; naming their middle brand Mercury in the first place. For every two steps forward the brand made, it seemingly made two steps back.
Dynamic Drive 