The Buick Riviera, once a stand-alone model, traded more often than not on visual drama to draw in customers. The most unique, exquisite of Buicks offerings for the better part of the 1960’s offered opulence and decadence in a nearly bespoke as possible package for a mass production car.
Although this worked brilliantly for the first generation cars, it made life incrementally tougher on the 2nd generation cars as the market moved away from the most premium personal coupes towards everyday luxury offerings like the Pontiac Grand Prix and Chevrolet Monte Carlo. Change was afoot for all three of General Motor’s most princely private spaces, but the Riviera would continue to make the most splendid splash at trying things sporting and different.
Continue reading “(Found In) Anchor Cove (Mendocino County, California): 1972 Buick Riviera Coupe”
Once Buick engineered their Nailhead V8, they weren’t happy with letting their competitors in-house and beyond have the performance crown. Buicks were once known as Banker’s Hot Rods. Returning for 1954 was the quicksilver Century, ready to snatch trophies from in house cousin the Oldsmobile 88, among others.
The fabulous fin-tailed Forward Look rocked the industry in 1957. Beyond the styling and the engineering, Mopar’s mainstream brands all fielded muscle coupes and convertibles as halo highway eaters. The most demonic Dodge was the least known, however.
If this Dodge Charger was decked out in All-Black, it would cut a far more threatening presence on the streets of San Francisco. As it stands, resplendent in a shade close to gold, it remains one of the most celebrated muscle machines of the late 1960’s.
Studebaker, independent manufacturer always willing to take a risk, was no stranger to creating stylish coupe models during the post war era. Had it not been for the advanced styling that Studebaker took in the personalization of the average automobile, many mainstream manufacturers may have not taken heed and offered their own wares.
Today we feature a little Black Lives Matters automotive history alongside the trajectory of the Pontiac Motor Division in the late 1950’s. Our subject car has a story too precious to pass up in terms of our collective history. It follows the intersection of race, class, consumerism and pride all wrapped up in chrome dreams from Baghdad By The Bay. 
